How to Rank Higher in Google Maps for Perth Searches

When a Perth customer searches “electrician near me” or “digital marketing agency Perth,” the first results they see are often the Google Maps three-pack: three local businesses displayed on a map with their rating, distance, and a link to their profile. This real estate gets more clicks than the organic results below it, and it's completely free to appear in. But breaking into the three-pack in a competitive Perth category requires deliberate, sustained local SEO effort.

The three factors Google uses for local ranking

Google uses three primary signals to determine local ranking: relevance (does your business match what the searcher is looking for?), distance (how close is your business to the searcher or the location they specified?), and prominence (how well-known and trusted is your business online?). You can't change your physical location, but you can significantly improve your relevance and prominence scores through deliberate optimisation.

What actually moves the needle for Perth businesses

Relevance improves by completing every field in your Google Business Profile with accurate, keyword-relevant information. Ensuring your primary and secondary business categories match exactly what Perth customers search for. Adding your services with detailed descriptions. Prominence improves primarily through review volume and velocity (getting more reviews, consistently, over time), citations (consistent NAP information across local directories), and website authority (backlinks from Perth and Australian websites). Proximity is fixed, which is why local SEO should also focus on the suburbs and areas your customers actually come from, not just your registered address suburb.

MSA Digital specialises in local SEO and Google Maps ranking for Perth businesses. Book a free local SEO consultation and we'll assess your current local ranking and map out what it would take to get you into the three-pack.