Ads that are judged on what they return.
Meta, Google, TikTok and app install campaigns run by a Perth team whose talent brings more than 7 years of experience in digital and performance marketing. Every dollar tracked, tested and moved to what works.
Brands we run campaigns and content for
A simple loop, run every single week.
Performance marketing is not a launch. It is a process. These four steps repeat for as long as we work together, and each loop makes your campaigns a little cheaper and a little stronger.
Measure
Tracking comes first. Meta Pixel and Conversions API, GA4 events, call tracking and app SDK events, so every dollar is tied to a real result.
Test
New hooks, formats, offers and audiences every week. Small, controlled tests tell us what your customers actually respond to.
Scale
Budget moves to the winners and away from the losers, fast. That discipline is what pushes cost per result down month after month.
Report
A plain-English report every month: what you spent, what it returned, what we learned and exactly what we will do next.
BetterFit's cost per download, cut from $10 to $4.95.
BetterFit came to us needing more app installs without a bigger budget. By rebuilding the campaign structure around clean install tracking, testing new creative every week and moving spend to the ads that converted, we brought the cost per download down from $10.00 to $4.95. That is more than double the downloads for every dollar, and a client who is very happy with the result.
50.5%
lower cost per download
2.02×
downloads per dollar
$4.95
final cost per download
BetterFit cost per download
$10.00$4.95
50.5% lower, same budget
2.02×
downloads per dollar
Every month you get
- Spend and results by channel
- Cost per result and trend
- What we tested and learned
- The plan for next month
Every dollar accounted for, every month.
No vanity metrics and no 40-page PDFs. You get spend, results and cost per result by channel, what changed, and the plan for next month, explained in plain English by the person running your account.
Where we run your campaigns.
Meta & Instagram Ads
Prospecting, retargeting and Advantage+ campaigns with weekly creative testing.
Google Search & Performance Max
High-intent search, Maps and shopping campaigns built around real conversion data.
App Install Campaigns
Meta and Google App campaigns optimised for installs and the in-app events that matter.
TikTok & YouTube
Short-form video ads produced in-house and cut for the first three seconds.
Retargeting
Bring back the visitors and viewers who showed interest but did not act yet.
E-commerce & Lead Gen
Catalogue sales, booking and enquiry campaigns tied to revenue, not reach.
7+ years of performance marketing experience
Sinjo Joseph
Performance Marketing Manager
Your campaigns are run by specialists, not juniors following a template.
Sinjo brings more than 7 years of experience in social media marketing on the performance side: paid campaigns where every dollar is judged on what it returns. Sinjo builds and manages Meta, Google and app install campaigns, sets up the tracking that proves what is working, and runs disciplined creative and audience tests to bring acquisition costs down.
- Tracking audited and fixed before we spend a dollar
- New creative tested every week
- Budget moved to winners daily
- Monthly report in plain English
- Direct access to the person running your ads
- No lock-in contracts
Performance marketing questions
What does a performance marketing agency do?+
A performance marketing agency plans, runs and optimises paid campaigns on platforms like Meta, Google and TikTok, and is judged on measurable results such as leads, sales, bookings or app installs. The core work is tracking, creative testing, budget allocation and reporting.
How much should a Perth business spend on ads?+
Most Perth small and medium businesses start with between $1,500 and $5,000 a month in ad spend, plus a management fee. The right figure depends on your industry, your goals and how quickly you need results. We recommend a budget after a free audit.
How did BetterFit's cost per download drop to $4.95?+
Through the same process we use on every account: clean install tracking, optimising for the right in-app event, weekly creative testing and moving budget to the ads producing the lowest cost per download. It fell from $10.00 to $4.95, a 50.5% reduction.
Do you only work with Perth businesses?+
We are Perth based and most of our clients are in Perth and Western Australia, but our performance marketing team runs campaigns for businesses and apps across Australia.
Ready to lower your cost per result?
Book a free growth audit. We will review your ads, website and tracking, and show you exactly where the quick wins are. No obligation and no sales pitch.