How to Write a Google Business Profile That Converts in Perth

Having a Google Business Profile isn't enough anymore. Almost every Perth business has one. The businesses that consistently win local customers are the ones with profiles that are complete, active, keyword-optimised, and packed with genuine social proof. An empty or outdated profile doesn't just fail to attract customers: it actively signals that your business might not be worth contacting.

Writing a description that converts

Your Google Business Profile description gives you 750 characters to explain exactly what you do, where you do it, and why Perth customers should choose you. Most businesses use this space to write a vague corporate paragraph that says nothing. Instead, write specifically: what services you offer, which Perth suburbs you cover, what makes you different, and who your ideal customer is. Include your primary keywords naturally (“Perth digital marketing agency,” “web design Balcatta”) without stuffing them in awkwardly.

The features most Perth businesses ignore

Google Business Profiles have features that most Perth businesses have never touched: Products, Services, Q&A, Messaging, and Posts. Each one is a signal to Google that your profile is active and a touchpoint for customers doing research. Add your core services with descriptions and prices where possible. Answer the questions people are actually asking in the Q&A section before customers have to ask them. Turn on Messaging so customers can contact you directly from the profile. These features collectively improve both your ranking and your conversion rate.

MSA Digital optimises Google Business Profiles as part of our local SEO service for Perth businesses. Book a free local SEO consultation to find out where your profile is leaving opportunity on the table.